Social media is not just a fad. It is a basic shift in the
way we communicate.Yes, you can say that Facebook and Twitter are just for kids
and it's just time wasting activity but look around social media is beyond
these, it's just not about social media tools it is the revolution that we all
have adopted eventually.
Perceptions of social media are changing and it is not happen just like that. It is used to be understand as a fad which will to be fade after some time. Because people considered it
as just teenager obsession but eventually it has become an fundamental part of
the advertising efforts of almost all well know famous brands of the world.
Over the years we have seen some dramatic changes in way we communicate. Since the introduction of the Web 2.0, social media has made it easier for people to build something and put it online in order to get criticized and get remarked by audience. Because of this we are able to communicate, discuss, get entertain, can study anytime from anywhere in the world.. It is lading us to the totally new dimension of communication and modifying conversation to a many-to may model. The other great thing about social media is that, it is a different from traditional media in the term of accessibility, involvement and connectedness. With web 2.0 model whole world stay connected all the time. Following Statistic proves that : years to reach 50 million users: Radio, 38 years; TV, 13 years; Internet, 4 years; iPod, 3 years. Facebook added 100 million users in less than nine months; iPhone applications hit 1 billion in nine months (Social Media Facts | Ruby Media Group).
Another thing is that social media is not just
limited to the chatting and networking. It is really more than that. People
meet online even there are so many online dating sites are available. One out of eight couples married in the
U.S. last year met via social media. It also helps in study A 2009 U.S.
Department of Education study revealed
that, on average, online students outperformed those receiving face-to-face
instruction.Facebook claimed that it had 1 billion monthly active users, Twitter
has 500 million registered users and 750 tweets are shared per second. Flickr now hosts more
than 5 billion images. Wikipedia has over 23 million articles with
4.1 million in English. YouTube gets 4 billion
views per day, and 72
hours of video are uploaded every minute.
Social media is
new marketing tool for the companies. Seventy-eight percent of consumers trust peer recommendations.
Even for the professional world networking is most important thing LinkedIn the
world's largest professional network has 187 million members in over 200 countries. Eighty percent of companies use LinkedIn as
their primary tool to find employees. Even
people use it for awareness and it works also. In India, 2008 they ran a social
cause to save endangered animal tiger under the name of "save the
tiger" on Facebook which got 2,534,267 likes and eventually
helped to raise Rs. 5,81,00,000.
In very close future, we will not be searching for any goods,
news, entertainment and services. They will find us and come after us via
social media. Universal McCann's Global Social Media Survey
shows that all the social media sites are doing only progress since they have
been introduce. In the years, many people have wondered if social media is a
fad. Having been heavily involved in social media for more than 6 year, my
answer is no, social media is not....!!!
References:
http://searchenginewatch.com/article/2066771/Social-Media-Fad-or-Revolution
http://jeffhurtblog.com/2012/04/19/social-media-fad-or-revolution-2012/
https://www.facebook.com/savethetigerindia
http://tiger.ndtv.com/
References:
http://searchenginewatch.com/article/2066771/Social-Media-Fad-or-Revolution
http://jeffhurtblog.com/2012/04/19/social-media-fad-or-revolution-2012/
https://www.facebook.com/savethetigerindia
http://tiger.ndtv.com/